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Privacy Policy

Last updated 25 September 2026

This policy explains what the Informed iPhone app collects, why, and what you can do about it. Informed is made by Synapse Labs Pty Ltd, Australia (ABN [placeholder]). Questions go to support@synapselabs.com.au.

The short version

  • We never show advertising, track you across apps or websites, or sell your data.
  • We never use third-party advertising or analytics SDKs.
  • What you read stays on your iPhone. It is used there for For You and is not sent to us.
  • You can delete your account and its data from the app at any time.

Your account

The first time you open Informed, it creates an anonymous account: a random ID, with no name or email attached.

If you choose to use Sign in with Apple, Apple gives us your email address (or Apple’s private relay address, if you choose to hide yours) and your name if you choose to share it. We use them to restore your account and sync your settings.

What we store with your account

  • Your region, topics and notification settings (briefing time and breaking-news topics).
  • Stories you save.
  • Reports you send about a story, and any note you type with them.
  • Your “Ask” questions, and the last two question-and-answer turns for each story, so follow-up questions make sense.
  • Counts used to apply the free and paid limits.
  • Purchase records.

Purchases

Apple takes payment. To verify subscriptions, we receive transaction details from Apple (product, dates, price and currency, storefront country and transaction ID), plus Apple’s renewal, refund and billing notices. We never see your card details.

Preventing abuse

  • Apple App Attest and DeviceCheck: an app-specific key, and two yes/no flags stored by Apple. No hardware identifiers.
  • A one-way hash of your IP address, used only to rate-limit questions.

Notifications

If you turn notifications on, we store your push token and time zone so we can send them.

For You

For You learns on your iPhone from what you read. What you read is not sent to us.

Anonymous usage statistics

Informed sends anonymous usage statistics, which you can switch off in the app under Settings > Privacy.

  • They record which features are used, tagged with a random installation ID that is not linked to your account.
  • They never include which stories you read.
  • They are kept for 400 days.
  • Thumbs up and thumbs down votes are sent as anonymous per-story counts, not linked to you.

AI

  • Story summaries are written by AI models from publishers’ articles. No personal data is involved.
  • When you ask a question, your question and the story’s sources are sent through OpenRouter to an AI model provider, which writes the answer. Providers are told not to keep or train on the data. No account details are sent.

Where your data is stored, and who handles it

Your data is stored with Supabase, on Amazon Web Services in Sydney, Australia. The service providers that handle data for Informed are Supabase, OpenRouter and the AI model providers it uses, and Apple.

What we never do

  • Show advertising.
  • Track you across apps or websites.
  • Sell your data.
  • Use third-party advertising or analytics SDKs.

How long we keep data

  • Account data: until you delete your account.
  • Anonymous accounts with no activity for 30 days are deleted automatically.
  • Usage statistics: 400 days.
  • Notification logs: 90 days.
  • Purchase records: as long as tax law requires.

Deleting your data

In the app, go to Settings > Delete account, or email support@synapselabs.com.au. This deletes your account and its data. The exception is purchase records that the law requires us to keep.

Your rights

Australia

We handle personal information under the Australian Privacy Act 1988 and the Australian Privacy Principles.

United Kingdom, European Union and Ireland

Under the GDPR and UK GDPR you have the right to:

  • access your personal data;
  • correct it;
  • delete it;
  • receive it in a portable form;
  • object to how we use it; and
  • complain to a data protection regulator.

[Placeholder: the legal basis for each use of personal data, and how data is protected when it is transferred outside the UK or EU.]

United States and Canada

We don’t sell or share your personal information.

To use any of these rights, email support@synapselabs.com.au.

Children

Informed is not directed to children under 13 (under 16 in the EU and UK).

Changes to this policy

When we change this policy we update the date at the top. If a change is material, we also tell you in the app.

Contact and complaints

Contact Synapse Labs Pty Ltd at support@synapselabs.com.au. If you are in Australia and not satisfied with our response, you may also contact the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au.